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Tariffs

The rates have effect from 01.01.2022

Download this price list Doc (~374K), Zip (~137K)

Technical requirements for finished advertisement materials


STICKERS INSIDE METRO CARRIAGES

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Metro lines Cost of one advertisement place per month* for an advertisement campaign in roubles incl. 18% VAT Packages of advertisement places
30x40 cm espacement layer I, end wall 30x40 cm espacement layer II 30x40 cm on wedge face 48x12 cm on panel 35x15 cm on carriage doors (double-faced)

KOLTSEVAYA

7500 3600 1000 1725 3600 105/210

ZAMOSKVORETSKAYA
KAKHOVSKAYA

5000 3200 700 1200 2530 160/320/640
on wedge face 100/200

SOKOLNICHESKAYA

5000 3200 - 1200 2530 100/200/400

TAGANSKO-KRASNOPRESNENSKAYA

5000 3200 700 1200 2530 150/300/600

KALUZHSKO-RIZHSKAYA

5000 3200 700 1200 2530 150/180/300/
360/660 on wedge face 80/160

SERPUKHOVSKO-TIMIRYAZEVSKAYA

5000 3200 700 1200 2530 150/300/600 on wedge face 150/200/300

ARBATSKO-POKROVSKAYA

3500 2400 600 900 1430 72

KALININSKAYA

2700 1800 350 600 1100 93/186

LYUBLINSKAYA

2700 1800 - 600 1100 80/160
Technical requirements
    Notes:
  • If an advertising campaign involving the use of adhesive application work with irregular dimensions is carried out, the price of one advertising space increases in proportion to the area subject to the multiplying ratio of 1.1.
  • When positioning any advertising space in metro carriages its price increases 1.15-fold.
  • If an advertising campaign period is less than a month, then its cost increases 1.15-fold.
  • An advertising campaign period has to be multiple of 15 (fifteen) days or a calendar month.
  • Calculation of the advertising campaign cost with a period not multiple of 1 (one) month is done assuming that a month is equal to 30 (thirty) days.


STICKERS INSIDE METRO CARRIAGES OF Rusich type

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Metro line Cost of one advertisement place per month* for an advertisement campaign per month in roubles incl. 18% VAT Package of advertisement places
Espacement
layer I
Espacement
layer II
2548 cm
espacement
transition
3020 cm
on panel
35x15 cm on carriage doors (double-faced)
1540 cm 2040 cm 1540 cm 2040 cm
FILEVSKAYA 2500 3000 1350 1800 2500 1000 1400 80
Technical requirements
    Notes:
  • If an advertising campaign involving the use of adhesive application work with irregular dimensions is carried out, the price of one advertising space increases in proportion to the area subject to the multiplying ratio of 1.1.
  • When positioning any advertising space in metro carriages its price increases 1.15-fold.
  • If an advertising campaign period is less than a month, then its cost increases 1.15-fold.
  • An advertising campaign period has to be multiple of 15 (fifteen) days or a calendar month.
  • Calculation of the advertising campaign cost with a period not multiple of 1 (one) month is done assuming that a month is equal to 30 (thirty) days.


ADVERTISEMENT ON METRO LINE SCHEMES

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The rates have effect for advertising campaign
on the placement period in the 1st quarter of 2010

Advertising campaign period Cost of one package of advertisement places, in roubles incl. VAT (18%)
Advertisement block size (mm)
660 160 mm
(upper)
330 160 mm
(half of the upper block)
208 293 mm
(side)
3 months 10 200 000 5 100 000 6 200 000
2 months 7 600 000 3 800 000 4 700 000
1.5 month 5 900 000 2 950 000 3 600 000
1 month 4 100 000 2 050 000 2 500 000

The rates have effect for advertising campaign
on the placement period in the 2 nd quarter of 2010

Advertising campaign period Cost of one package of advertisement places, in roubles incl. VAT (18%)
Advertisement block size (mm)
660 160 mm
(upper)
330 160 mm
(half of the upper block)
208 293 mm
(side)
3 months 13 800 000 6 900 000 7 900 000
2 months 10 400 000 5 200 000 5 900 000
1.5 month 8 100 000 4 050 000 4 900 000
1 month 5 800 000 2 900 000 3 300 000

The rates have effect for advertising campaign
on the placement period in the 3 nd quarter of 2010

Advertising campaign period Cost of one package of advertisement places, in roubles incl. VAT (18%)
Advertisement block size (mm)
660 160 mm
(upper)
330 160 mm
(half of the upper block)
208 293 mm
(side)
3 months 12 100 000 6 050 000 6 600 000
2 months 9 200 000 4 600 000 4 900 000
1.5 month 6 900 000 3 450 000 3 900 000
1 month 5 200 000 2 600 000 2 800 000

The rates have effect for advertising campaign
on the placement period in the 4 quarter of 2010

Advertising campaign period Cost of one package of advertisement places, in roubles incl. VAT (18%)
Advertisement block size (mm)
660 160 mm
(upper)
330 160 mm
(half of the upper block)
208 293 mm
(side)
3 months 16 100 000 8 050 000 9 100 000
2 months 12 100 000 6 050 000 6 900 000
1.5 month 8 700 000 4 350 000 5 400 000
1 month 6 900 000 3 450 000 3 800 000
    Notes:
  • A package of advertisement places assumes placement of one customer's advertisement block on one scheme in every carriage, equipped with advertisement blocks schemes.
  • Number of line schemes in a metro carriage is 3 pieces.
  • The price of an adverisement campaign includes cost of schemes production and their posting.



ADVERTISEMENT ON METRO LINE SCHEMES
on windows of type Rusich carriages

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The rates have effect for advertising campaign
on the placement period in the 3 nd quarter of 2010

Advertising campaign period Cost of one package of advertisement place, in roubles incl. VAT (18%)
Advertisement block size (mm)
190450 mm
3 months 800 000
2 months 600 000
1 month 350 000
    Notes:
  • A package of advertisement places assumes placement of one customer's advertisement block on one scheme in every type "Rusich" carriage, equipped with advertisement blocks schemes.
  • Number of line schemes in a metro carriage is 6 pieces.


STICKERS ON ENTRANCE HALL DOORS

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Number of stations Cost of advertisement campaign organized on all station entrance and exit doors per month*, in roubles incl. VAT (18%)
Upper block (10x40 cm) Lower block (23x57 cm)
All stations (from 01 November till 31 March) 3 500 000 4 400 000
All stations (from 01 April till 31 October) 2 300 000 2 800 000
Number of doors from 01 November till 31 March ≈ 3900 pieces
from 01 April till 31 October ≈ 2000 pieces
from 01 November till 31 March ≈ 3500 pieces
from 01 April till 31 October ≈ 1800 pieces
Technical requirements


STICKERS ON STAINED-GLASS WINDOWS

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Size: 8030 cm Cost of an advertisement campaign organized on all equipped spots of stations (number of leaded panels ≈ 175 pieces) per month*, in roubles incl. VAT (18%) Cost of one advertisement place for an advertisement campaign organized on all equipped spots at one station per month*, in roubles incl. VAT (18%)
Number of equipped stations - 35 600 000 4 000
Technical requirements


STICKERS ON PAY-GATES IN THE ENTRANCE HALLS OF METRO STATIONS

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Number of stations Cost of advertisement campaign organized on all pay-gates installed at the station entrances and exits per month* in roubles incl. (18%) VAT Cost of advertisement campaign organized on all pay-gates installed at the station exits per month* in roubles incl. (18%) VAT
Stickers 4816 cm Stickers 1616 cm
All stations 1 440 000 486 000
Number of pay-gates ≈ 3 043 pieces 936 pieces
Technical requirements


MOSCOW METRO STATION GROUPS

1st group stations

Transfer stations of the Koltsevaya line and all stations within.

2nd group stations

Alekseevskaya, Altufevo, Babushkinskaya, Baumanskaya, Bratislavskaya, Bibirevo, Voykovskaya, VDNKH, Kuzminki, Lyublino, Marino, Mezhdunarodnaya, Novogireevo, Otradnoe, Oktyabrskoe Pole, Petrovsko-Razumovskaya, Proletarskaya, Rechnoy Vokzal, Savelovskaya, Semenovskaya, Sokol, Sokolniki, Skhodnenskaya, Tushinskaya, Timiryazevskaya, Shchelkovskaya, Shchukinskaya, Shosse Entuziastov, Ulitsa 1905 Goda , Yugo-Zapadnaya.

3rd group stations

Stations outside groups 1 and 2.


ESCALATOR BOARDS

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Board size (m) Cost of one advertisement place per month, in roubles incl. VAT (18%)
1st group stations 2nd group stations 3rd group stations
1.8x1.2 Way down Way up Way down Way up Way down Way up
35 000 32 000 32 000 29 000 23 000 21 000
Technical requirements

Note: When positioning advertising spots, a spot price increases 1.15-fold.


NON-ILLUMINATED BOARDS AT METRO STATION HALLS AND PASSAGES

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Board size (m) Cost of one advertisement place per month*, in roubles incl. VAT (18%)
1st group stations 2nd group stations 3rd group stations
1x1 12 000 10 000 8 500
1.4x1 13 000 10 500 9 000
1.2 x1.2 14 000 12 000 9 500
1.21.8, 1.81.2 20 000 17 000 15 000
3x1, 3x1.2 27 000 24 000 18 500
1.20.4 (pointer) 12 000 10 000 8 000
1.21.2 (crown) 14 000 12 000 9 500
1.81.2 (crown) 20 000 17 000 15 000
31 (crown) 27 000 24 000 18 500
42 (line wall) 52 000 45 000 40 000
Technical requirements
    Notes:
  • The size of posters for placement on the line wall at the metro station Kitay-Gorod is 41.7 m.
  • Cost of non-illuminated structures of irregular size is calculated on the basis of 11 m non-illuminated board cost, cost of illuminated ones is calculated on the basis of 11 m illuminated board cost.
  • If an advertising campaign period is less than a month, then its cost increases 1.15-fold.
  • Calculation of cost of an advertising campaign with a period not multiple of 1 (one) month is done assuming that a month is equal to 30 (thirty) days.
  • The cost of an advertising campaign of tobacco, smokables and smoking accessories increases 1.2-fold.
  • The cost of an advertising campaign of alcoholic beverages and their makers (with the exception of beer ads) increases 1.3-fold.


ILLUMINATED BOARDS, ILLUMINATED ROLLER DISPLAYS
AT STATION HALLS AND METRO PASSAGES

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Board size (m) Cost of one advertisement place per month*, in roubles incl. VAT (18%)
1st group stations 2nd group stations 3rd group stations
1x1 13 200 10 000 8 500
1.2x1 16 500 11 500 10 000
1.2x1.8, 1.81.2 23 000 21 500 18 000
1.2x1.8 (roller) 7 000 6 500 5 500
1.2 2.72 - 25 000 -
2.51 (frontal) 70 730 63 360 56 760
31 (frontal) 99 000 92 400 85 140
31.5 (frontal) 127 380 120 120 113 520
51.6 (frontal) 212 520 184 140 171 600
Technical requirements
    Notes:
  • If an advertising campaign period is less than a month, then its cost increases 1.15-fold.
  • Calculation of cost of an advertising campaign with a period not multiple of 1 (one) month is done assuming that a month is equal to 30 (thirty) days.
  • The cost of an advertising campaign of tobacco, smokables and smoking accessories increases 1.2-fold.
  • The cost of an advertising campaign of alcoholic beverages and their makers (with the exception of beer ads) increases 1.3-fold.



FLAGS

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Size(m) Number of flags Cost of all equipped advertisement places per month, in roubles incl. VAT (18%)
1.01.5 ≈ 138 pieces 4 000 000
Stations: Krasnoselskaya(2), Komsomolskaya SL(12), Krasnye vorota (4), Sportivnaya (9), Universitet(6), Dinamo(4), Tverskaya (3), Teatral`naya (3), Novokuznetskaya (1), Elektrozavodskaya (1), Baumanskaya (2), Kurskaya APL(1), Ploshchad Revolyutsii (2), Kievskaya APL(3), Prospekt Mira KL(1), Komsomolskaya(11), Kurskaya KL(2), Taganskaya KL(3), Paveletskaya KL(17), Oktyabrskaya KL(1), Krasnopresnenskaya (4), Novoslobodskaya (1), Botanichesky Sad (4), VDNKH (4), Alekseevskaya (1), Rizhskaya (1), Prospekt Mira KRP(5), Kitay-Gorod (5), Tretyakovskaya (3), Barrikadnaya (1), Pushkinskaya (5), Taganskaya TKL(2), Aviamotornaya (1), Tsvetnoy Bulvar (2), Chekhovskaya (4), Krest`yanskaya zastava (1).
The number of flags at a station is given in brackets
Technical requirements
    Notes:
  • All advertisement places go off as a package (a package of advertisement places assumes all equipped advertisement places)
  • The cost of an advertising campaign of tobacco, smokables and smoking accessories increases 1.2-fold.
  • The cost of an advertising campaign of alcoholic beverages containing less than 15% of ethanol and their makers (with the exception of beer ads) increases 1.3-fold.
  • If an advertising campaign period is less than a month, then its cost increases 1.15-fold.
  • Calculation of cost of an advertising campaign with a period not multiple of 1 (one) month is done assuming that a month is equal to 30 (thirty) days.



VIDEO POSTERS and VIDEO CLIPS

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On wide-screen plasma panels of emergency call columns DOUBLE FACED
information-and-advertising network (IAN) play-back stations mounted on emergency call columns

Base cost of organizing an advertising campaign on 2 plasma panels of one IAN playback station digital screen per week, in roubles including VAT (18%) Base cost of organizing an advertising campaign on 2 plasma panels of one IAN playback station digital screen per calendar month, in roubles including VAT (18%)
25 000 80 000

On wide-screen plasma panels of SINGLE FACED information-and-advertising network (IAN) play-back stations:
Belorusskaya, Bulvar Dmitriya Donskogo, Kievskaya Koltsevaya, Komsomolskaya Koltsevaya, Krasnopresnenskaya, Kurskaya Koltsevaya, Novoslobodskaya, Semenovskaya

Base cost of organizing an advertising campaign on one IAN playback station plasma panel per week, in roubles including VAT (18%) Base cost of organizing an advertising campaign on one IAN playback station plasma panel per calendar month, in roubles including VAT (18%)
12 500 40 000
Technical requirements

DISCOUNTS SYSTEM
Discounts are established on the base cost depending of the number of plasma panels on which the advertising campaign is held, as well as on the term of the advertising campaign indicated in one Specification (or Agreement in case of direct customers).
Advertising campaign cost for advertisers is decreased in accordance with the discounts table:

Period of advertising campaign Period of advertising campaign
1 week 2 week 3 week 1- 3 month 3-6 month 6-9 month from 9 month to 1 year
less than 10 0% 0% 1% 2% 5% 7% 10%
from 10 to 50 1% 2% 5% 7% 10% 12% 15%
from 51 to 100 2% 5% 7% 10% 12% 15% 17%
from 101 5% 7% 10% 12% 15% 17% 20%
    Notes:
  • In case the term of an advertising campaign exceeds one year the discount amount is subject to negotiations.
  • Discount is given subject to Agreement (Specification) execution during the period between 01.08.2022 and 31.12.2022.
    SPECIAL OFFER
    valid only for the following advertising types
    during the period between 01.08.2022 and 31.12.2022:
  • TV programs announcements, TV channels advertising.
  • Movie commercials.
  • Advertising of theater plays, concerts and other cultural and entertaining events.
  • Computer and video games advertising.
Base cost of organizing an advertising campaign on 2 plasma panels of one IAN playback station digital screen per week, in roubles including VAT (18%) Base cost of organizing an advertising campaign on 2 plasma panels of one IAN playback station digital screen per calendar month, in roubles including VAT (18%)
12 500 40 000
    Note:
  • In case the term of an advertising campaign exceeds one year the discount amount is subject to negotiations.
  • Advertising of tobacco, tobacco products and smoking accessories increases the advertising campaign by a factor of 1.2.
  • Advertising of alcohol products containing ethyl alcohol less than 15%, except for beer advertising, increases the cost of advertising campaign by a factor of 1.3.
  • Calculation of cost of an advertising campaign, the duration of which is not divisible by 1 (one) month will be carried out on the assumption that a month equals to 30 (thirty) days.



NON-ILLUMINATED BOARDS ON BUS STOP PAVILIONS
of Moscow ground city transport

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Advertising surfaces dimensions (m) Cost of one face (side) of a double-faced commercial module at a bus-stop pavilion per calendar month, in roubles including VAT (18%)
1.21.8 / 1.41.6 4 500
    Notes:
  • Faces:
    internal advertising surface of a bus stop pavilion,
    external advertising surface of a bus stop pavilion..
  • Calculation of cost of an advertising campaign, the duration of which is not divisible by 1 (one) month will be carried out on the assumption that a month equals to 30 (thirty) days.
  • .

DISCOUNTS SYSTEM
Advertising campaign cost for advertisers is decreased depending on the number of advertising faces (sides) and the campaign term given in Specification, in accordance with the discounts table:

Number of advertising faces (sides) pcs. Discount %
10 - 50 3
51 -100 5
101 - 200 7
201 - 300 9

Advertising campaign term (months) Discount %
2 2
3 3
6 6
    Notes:
  • In case the number of advertising surfaces exceeds 300 the price is subject to negotiations.
  • All discounts are summed up when the final advertising campaign price is calculated.



COST OF SERVICES FOR TOTAL REPLACEMENT OF ADVERTISING PRODUCTION AND PART REPLACEMENT OF ADVERTISING IMAGE


Type of advertising production / services Cost of replacement of 1 unit of advertising materials in rubles incl. VAT
1 Sticker in metro carriages size 30x40 cm, 15x40 cm, 20x40 cm, 25x48 cm 120
2 Sticker in metro carriages size 48x12 cm, 35x15 cm, 30x20 cm 60
3 Sticker on entrance hall doors of station size 57x23 cm 120
4 Sticker on entrance hall doors of station size 10x40 cm 60
5 Sticker on pay-gates size 48x16 cm, 16x16 cm 60
6 Sticker on stained glass window of station entrance door size 80x30 120
7 Poster on escalator boards 1 800
8 Poster on the front place 8 400
9 Poster on escalator board, in hall of station, in underground passage 1 800
10 Posters on line wall 24 000
11 Flag size 1.0x1.5 m 1 200
12 Part replacement of advertising image / no more than 5% of volume / max size of part replacing 1.4x0.4 m 4 800
13 Part replacement of advertising image on map of Moscow metro 100
    Note:
  • Total replacement means changing of advertising production in period of month advertising campaign. In case of if advertising campaign conclude in more time than one month, total replacement means changing of advertising production more than once per month.
  • Cost of part replacement advertising image for all types of advertising materials (except posters on line wall) equal to the value of total replacement.
  • Part replacement on flags and boards which placed on frontal place - not made.

* A "month" here presupposes one calendar month.

Note:
Calculation of cost of an advertising campaign with a term aliquant of 1 (one) month is done assuming that a month is equal to 30 (thirty) days.

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