Advertising at public transport stops
Posters at ground public transport stops pavilions are one of the most democratic and effective types of the outdoor advertising aimed at an average consumer.
According to official data of Moscow Municipal Transport Organization only every day more than 6, 5 million people(which makes more than 2, 3 billion a year) go by buses, trolleybuses and trams. As far as public transport stops are the main waiting space for the passengers it makes advertising there highly effective.
Nowadays “Olimp” (after it has bought “Rekart-31” company) possesses more than 10 000 advertising spaces at 5092 transport stops at different districts of Moscow and Moscow vicinity.
Constructive peculiarities of the pavilions allow placing advertisement on two types of panels: 1.2 x 1.8 m and 1.4 x 1.6 m on the side and back walls of the pavilion. The side surface is thought to be the best as it can be seen by passers-by and public transport passengers. Nevertheless, other parts of the pavilion are also in the zone of constant attention of the people standing at the stop.
Statistics says that waiting time for public transport varies from 5 till 20 minutes. It is quite a long period to learn and memorize advertising information. It allows (within the formats of the panels) to place a considerable volume of text and graphic information on the constructions.
Besides that, the vast network of stop pavilions allows realizing different targeted programs: pointlike, local and full coverage. With maximum coverage, production cost remains always low, which opens the way for massive campaigns. The targeted program can cover all Moscow districts, including Zelenograd.
When you choose the pavilions for promoting your goods and services, keep in mind that such sort of advertising:
- has daily effect on mainstream audience;
- is noted by long-term contact with the consumer;
- The targeted program of this advertising is vast: Moscow and Moscow Region;
- It allows to place a considerable volume of text and graphic information;
- Адресная программа рекламы обширна: Москва и Подмосковье.
And all this is possible with the help of low budget that can be afforded both by big and small businesses.