Escalator boards

A trip up and down the «wonderful stairway» becomes informative thanks to the posters placed on the boards along metro escalator ways. High-quality broadsheet Bright and colorful posters automatically attract the attention of passengers on the escalator. This type of metro advertisement gives advertisers an opportunity to efficiently carry out projects of any complexity: starting from pinpoint, local projects up to network and corporate ones.

Using this type of advertisement the customer should correctly dose volumes of placed information because the average exposition time of one advertisement image is 10 – 15 seconds. 180x120 cm advertisement field permits to place image-type information there as well as specific information on the company activity or a scheme of access to the advertiser’s office or trade outlet, for example.

Image advertisement is mainly placed on the structures installed on the wall upwards the escalator. Thus it is perfectly visible to descending passengers. And those passengers who move upwards can easily see the information placed on the wall downwards the escalator. These advertisement spaces are often used by companies situated in close proximity from the ground station hall.

The cost of advertisement placement along the “wonderful stairway” depends on the category of a station that divided into three price groups. The price is also affected the place of advertising material – downstairs or upstairs of escalator.
Price List

Illuminated boards

Illuminated boards (light boxes) will make your advertisement noticeable from a considerable distance. These up-to-date advertisement structures permit to provide a high-resolution bright image. As a result, the advertisement message will be better perceived by the public.

Light boxes installed in inter-station passages daily visited by up to 200 – 300 thousand passengers inform them about advertiser’s activity, products and services.

The customer may rent the necessary number and advertisement spaces of an appropriate size depending on the objectives of the advertisement campaign and amount of information that will be placed on illuminated boards. Advertisers may choose among structures with the following advertisement fields: 1x1 meters; 1.2x1 meters; 1.8x1.2 meters; as well as light boxes corresponding to the “City Format” standard: 1.2x1.8 meters illuminated boards.

Besides, the passage vaults are equipped with light boxes with impressive dimensions that can also be always easily seen. These light boxes are usually called “frontals”. Their advertisement field is 2.5x1 meters; 3x1 meters; 3x1.5 meters and 5x1.6 meters. The advantageous location and the impressive size of “frontals” together with the high image quality make this type of placement the most prestigious and efficient. In most cases the “frontals” are used for image advertisement.

The cost of light boxes rent depends on their size as well as on the price group of the station where it is installed.
Technical requirements to the finished advertisement materials.
Price List

Non-illuminated boards

Non-illuminated boards in inter-station passages permit to allocate a considerable amount of information. These advertisement media are mounted on the walls and vaults of inter-station passage. Due to their advantageous location and high image quality these posters attract the attention of millions of passengers every day which means that advertiser’s information will always find their addressee. According to research data, the social-and-demographic composition of the Moscow metro passengers is practically identical to all adult population of Moscow in general.

This placement method provides for an impressive amount of contacts with the advertisement information. At the same time the rent cost of advertisement spaces is considerably lower than the rent cost of illuminated structures. The rent cost depends on the station price group and the size of advertisement media.

Non-illuminated boards installed in the passages may have the following sizes: 1x1 meters; 1.4x1 meters; 1.2x1.2 meters; 1.8x1.2 meters; 3x1 meters and 3x1.2 meters. Advertisers may also take advantage of “City Format” structures with a 1.2x1.8 meter advertisement field.
Technical requirements to the finished advertisement materials.
Price List

Flags in passages

The main feature of flag placement in inter-station passages is a complete absence of encumbrances that could hinder the perception of advertisement information.

Flags are 100x150 cm single-piece canvass banners fixed to the ceiling vault. The advertisement field format is convenient for placement text information or a high-quality graphic image. The advertisement message is applied on both sides of flag posters, so it is visible to passengers walking in both directions.

Passenger flows of inter-station passage are really impressive: hundreds of thousands of people pass them daily. Such amount of potential flag advertisement consumers provides for a high efficiency of advertisement campaigns that is increased by multi-repeatability of an advertisement message on the passengers’ route.

When using this communication type the advertiser should remember that the time of message exposition is limited by continuous passenger traffic. This is why flags usually contain image advertisement.

As to the cost, this metro advertisement type is affordable to medium-size companies and large corporations.
This type of advertisement sailing like full package product.
Technical requirements to the finished advertisement materials.
Price List