|
|
|
|
Tariffs The rates have effect from 01.01.2022
Download this price list Doc (~374K), Zip (~137K)
Technical requirements for finished advertisement materials
STICKERS INSIDE METRO CARRIAGES
Learn more...
| Metro lines |
Cost of one advertisement place per month* for an advertisement campaign in roubles incl. 18% VAT |
Packages of advertisement places |
| 30x40 cm espacement layer I, end wall |
30x40 cm espacement layer II |
30x40 cm on wedge face |
48x12 cm on panel |
35x15 cm on carriage doors (double-faced) |
KOL’TSEVAYA |
7500 |
3600 |
1000 |
1725 |
3600 |
105/210 |
ZAMOSKVORETSKAYA
KAKHOVSKAYA |
5000 |
3200 |
700 |
1200 |
2530 |
160/320/640
on wedge face – 100/200 |
SOKOL’NICHESKAYA |
5000 |
3200 |
- |
1200 |
2530 |
100/200/400 |
TAGANSKO-KRASNOPRESNENSKAYA |
5000 |
3200 |
700 |
1200 |
2530 |
150/300/600 |
KALUZHSKO-RIZHSKAYA |
5000 |
3200 |
700 |
1200 |
2530 |
150/180/300/
360/660
on wedge face –80/160 |
SERPUKHOVSKO-TIMIRYAZEVSKAYA |
5000 |
3200 |
700 |
1200 |
2530 |
150/300/600
on wedge face – 150/200/300 |
ARBATSKO-POKROVSKAYA |
3500 |
2400 |
600 |
900 |
1430 |
72 |
KALININSKAYA |
2700 |
1800 |
350 |
600 |
1100 |
93/186 |
LYUBLINSKAYA |
2700 |
1800 |
- |
600 |
1100 |
80/160 |
Technical requirementsNotes:
- If an advertising campaign involving the use of adhesive application work with irregular dimensions is carried out, the price of one advertising space increases in proportion to the area subject to the multiplying ratio of 1.1.
- When positioning any advertising space in metro carriages its price increases 1.15-fold.
- If an advertising campaign period is less than a month, then its cost increases 1.15-fold.
- An advertising campaign period has to be multiple of 15 (fifteen) days or a calendar month.
- Calculation of the advertising campaign cost with a period not multiple of 1 (one) month is done assuming that a month is equal to 30 (thirty) days.
STICKERS INSIDE METRO CARRIAGES OF «Rusich» type
Learn more...
| Metro line |
Cost of one advertisement place per month* for an advertisement campaign per month in roubles incl. 18% VAT |
Package of advertisement places |
Espacement
layer I |
Espacement
layer II |
25õ48 cm
espacement
transition |
30õ20 cm
on panel |
35x15 cm on carriage doors (double-faced) |
| 15õ40 cm |
20õ40 cm |
15õ40 cm |
20õ40 cm |
| FILEVSKAYA |
2500 |
3000 |
1350 |
1800 |
2500 |
1000 |
1400 |
80 |
Technical requirementsNotes:
- If an advertising campaign involving the use of adhesive application work with irregular dimensions is carried out, the price of one advertising space increases in proportion to the area subject to the multiplying ratio of 1.1.
- When positioning any advertising space in metro carriages its price increases 1.15-fold.
- If an advertising campaign period is less than a month, then its cost increases 1.15-fold.
- An advertising campaign period has to be multiple of 15 (fifteen) days or a calendar month.
- Calculation of the advertising campaign cost with a period not multiple of 1 (one) month is done assuming that a month is equal to 30 (thirty) days.
ADVERTISEMENT ON METRO LINE SCHEMES
Learn more...
The rates have effect for advertising campaign
on the placement period in the 1st quarter of 2010
| Advertising campaign period |
Cost of one package of advertisement places, in roubles incl. VAT (18%) |
| Advertisement block size (mm) |
660 õ 160 mm
(upper) |
330 õ 160 mm
(half of the upper block) |
208 õ 293 mm
(side) |
| 3 months |
10 200 000 |
5 100 000 |
6 200 000 |
| 2 months |
7 600 000 |
3 800 000 |
4 700 000 |
| 1.5 month |
5 900 000 |
2 950 000 |
3 600 000 |
| 1 month |
4 100 000 |
2 050 000 |
2 500 000 |
The rates have effect for advertising campaign
on the placement period in the 2 nd quarter of 2010
| Advertising campaign period |
Cost of one package of advertisement places, in roubles incl. VAT (18%) |
| Advertisement block size (mm) |
660 õ 160 mm
(upper) |
330 õ 160 mm
(half of the upper block) |
208 õ 293 mm
(side) |
| 3 months |
13 800 000 |
6 900 000 |
7 900 000 |
| 2 months |
10 400 000 |
5 200 000 |
5 900 000 |
| 1.5 month |
8 100 000 |
4 050 000 |
4 900 000 |
| 1 month |
5 800 000 |
2 900 000 |
3 300 000 |
The rates have effect for advertising campaign
on the placement period in the 3 nd quarter of 2010
| Advertising campaign period |
Cost of one package of advertisement places, in roubles incl. VAT (18%) |
| Advertisement block size (mm) |
660 õ 160 mm
(upper) |
330 õ 160 mm
(half of the upper block) |
208 õ 293 mm
(side) |
| 3 months |
12 100 000 |
6 050 000 |
6 600 000 |
| 2 months |
9 200 000 |
4 600 000 |
4 900 000 |
| 1.5 month |
6 900 000 |
3 450 000 |
3 900 000 |
| 1 month |
5 200 000 |
2 600 000 |
2 800 000 |
The rates have effect for advertising campaign
on the placement period in the 4 quarter of 2010
| Advertising campaign period |
Cost of one package of advertisement places, in roubles incl. VAT (18%) |
| Advertisement block size (mm) |
660 õ 160 mm
(upper) |
330 õ 160 mm
(half of the upper block) |
208 õ 293 mm
(side) |
| 3 months |
16 100 000 |
8 050 000 |
9 100 000 |
| 2 months |
12 100 000 |
6 050 000 |
6 900 000 |
| 1.5 month |
8 700 000 |
4 350 000 |
5 400 000 |
| 1 month |
6 900 000 |
3 450 000 |
3 800 000 |
Notes:
- A package of advertisement places assumes placement of one customer's advertisement block on one scheme in every carriage, equipped with advertisement blocks schemes.
- Number of line schemes in a metro carriage is 3 pieces.
- The price of an adverisement campaign includes cost of schemes production and their posting.
ADVERTISEMENT ON METRO LINE SCHEMES
on windows of type «Rusich» carriages
Learn more...
The rates have effect for advertising campaign
on the placement period in the 3 nd quarter of 2010
| Advertising campaign period |
Cost of one package of advertisement place, in roubles incl. VAT (18%) |
Advertisement block size (mm)
190õ450 mm |
| 3 months |
800 000 |
| 2 months |
600 000 |
| 1 month |
350 000 |
Notes:
- A package of advertisement places assumes placement of one customer's advertisement block on one scheme in every type "Rusich" carriage,
equipped with advertisement blocks schemes.
- Number of line schemes in a metro carriage is 6 pieces.
STICKERS ON ENTRANCE HALL DOORS
Learn more...
| Number of stations |
Cost of advertisement campaign organized on all station entrance and exit doors per month*, in roubles incl. VAT (18%) |
| Upper block (10x40 cm) |
Lower block (23x57 cm) |
| All stations (from 01 November till 31 March) |
3 500 000 |
4 400 000 |
| All stations (from 01 April till 31 October) |
2 300 000 |
2 800 000 |
| Number of doors |
from 01 November till 31 March ≈ 3900 pieces
from 01 April till 31 October ≈ 2000 pieces |
from 01 November till 31 March ≈ 3500 pieces
from 01 April till 31 October ≈ 1800 pieces |
Technical requirements
STICKERS ON STAINED-GLASS WINDOWS
Learn more...
| Size: 80õ30 cm |
Cost of an advertisement campaign organized on all equipped spots of stations (number of leaded panels ≈ 175 pieces) per month*, in roubles incl. VAT (18%) |
Cost of one advertisement place for an advertisement campaign organized on all equipped spots at one station per month*, in roubles incl. VAT (18%) |
| Number of equipped stations - 35 |
600 000 |
4 000 |
Technical requirements
STICKERS ON PAY-GATES IN THE ENTRANCE HALLS OF METRO STATIONS
Learn more...
| Number of stations |
Cost of advertisement campaign organized on all pay-gates installed at the station entrances and exits per month* in roubles incl. (18%) VAT |
Cost of advertisement campaign organized on all pay-gates installed at the station exits per month* in roubles incl. (18%) VAT |
| Stickers 48õ16 cm |
Stickers 16õ16 cm |
| All stations |
1 440 000 |
486 000 |
| Number of pay-gates ≈ |
3 043 pieces |
936 pieces |
Technical requirements
MOSCOW METRO STATION GROUPS
1st group stations |
Transfer stations of the Kol’tsevaya line and all stations within. |
2nd group stations |
Alekseevskaya, Altuf’evo, Babushkinskaya, Baumanskaya, Bratislavskaya, Bibirevo, Voykovskaya, VDNKH, Kuz’minki, Lyublino, Mar’ino, Mezhdunarodnaya, Novogireevo, Otradnoe, Oktyabr’skoe Pole, Petrovsko-Razumovskaya, Proletarskaya, Rechnoy Vokzal, Savelovskaya, Semenovskaya, Sokol, Sokol’niki, Skhodnenskaya, Tushinskaya, Timiryazevskaya, Shchelkovskaya, Shchukinskaya, Shosse Entuziastov, Ulitsa 1905 Goda , Yugo-Zapadnaya. |
3rd group stations |
Stations outside groups 1 and 2. |
ESCALATOR BOARDS
Learn more...
| Board size (m) |
Cost of one advertisement place per month, in roubles incl. VAT (18%) |
| 1st group stations |
2nd group stations |
3rd group stations |
| 1.8x1.2 |
Way down |
Way up |
Way down |
Way up |
Way down |
Way up |
| 35 000 |
32 000 |
32 000 |
29 000 |
23 000 |
21 000 |
Technical requirements
Note: When positioning advertising spots, a spot price increases 1.15-fold.
NON-ILLUMINATED BOARDS AT METRO STATION HALLS AND PASSAGES
Learn more...
| Board size (m) |
Cost of one advertisement place per month*, in roubles incl. VAT (18%) |
| 1st group stations |
2nd group stations |
3rd group stations |
| 1x1 |
12 000 |
10 000 |
8 500 |
| 1.4x1 |
13 000 |
10 500 |
9 000 |
| 1.2 x1.2 |
14 000 |
12 000 |
9 500 |
| 1.2õ1.8, 1.8õ1.2 |
20 000 |
17 000 |
15 000 |
| 3x1, 3x1.2 |
27 000 |
24 000 |
18 500 |
| 1.2õ0.4 (pointer) |
12 000 |
10 000 |
8 000 |
| 1.2õ1.2 (crown) |
14 000 |
12 000 |
9 500 |
| 1.8õ1.2 (crown) |
20 000 |
17 000 |
15 000 |
| 3õ1 (crown) |
27 000 |
24 000 |
18 500 |
| 4õ2 (line wall) |
52 000 |
45 000 |
40 000 |
Technical requirementsNotes:
- The size of posters for placement on the line wall at the metro station “Kitay-Gorod” is 4õ1.7 m.
- Cost of non-illuminated structures of irregular size is calculated on the basis of 1õ1 m non-illuminated board cost, cost of illuminated ones is calculated on the basis of 1õ1 m illuminated board cost.
- If an advertising campaign period is less than a month, then its cost increases 1.15-fold.
- Calculation of cost of an advertising campaign with a period not multiple of 1 (one) month is done assuming that a month is equal to 30 (thirty) days.
- The cost of an advertising campaign of tobacco, smokables and smoking accessories increases 1.2-fold.
- The cost of an advertising campaign of alcoholic beverages and their makers (with the exception of beer ads) increases 1.3-fold.
ILLUMINATED BOARDS, ILLUMINATED ROLLER DISPLAYS
AT STATION HALLS AND METRO PASSAGES
Learn more...
| Board size (m) |
Cost of one advertisement place per month*, in roubles incl. VAT (18%) |
| 1st group stations |
2nd group stations |
3rd group stations |
| 1x1 |
13 200 |
10 000 |
8 500 |
| 1.2x1 |
16 500 |
11 500 |
10 000 |
| 1.2x1.8, 1.8õ1.2 |
23 000 |
21 500 |
18 000 |
|
| 1.2x1.8 (roller) |
7 000 |
6 500 |
5 500 |
|
| 1.2 õ 2.72 |
- |
25 000 |
- |
| 2.5õ1 (frontal) |
70 730 |
63 360 |
56 760 |
| 3õ1 (frontal) |
99 000 |
92 400 |
85 140 |
| 3õ1.5 (frontal) |
127 380 |
120 120 |
113 520 |
| 5õ1.6 (frontal) |
212 520 |
184 140 |
171 600 |
Technical requirementsNotes:
- If an advertising campaign period is less than a month, then its cost increases 1.15-fold.
- Calculation of cost of an advertising campaign with a period not multiple of 1 (one) month is done assuming that a month is equal to 30 (thirty) days.
- The cost of an advertising campaign of tobacco, smokables and smoking accessories increases 1.2-fold.
- The cost of an advertising campaign of alcoholic beverages and their makers (with the exception of beer ads) increases 1.3-fold.
FLAGS
Learn more...
| Size(m) |
Number of flags |
Cost of all equipped advertisement places per month, in roubles incl. VAT (18%) |
| 1.0õ1.5 |
≈ 138 pieces |
4 000 000 |
| Stations: Krasnosel’skaya(2), Komsomol’skaya SL(12), Krasnye vorota (4), Sportivnaya (9), Universitet(6), Dinamo(4), Tverskaya (3), Teatral`naya (3), Novokuznetskaya (1), Elektrozavodskaya (1), Baumanskaya (2), Kurskaya APL(1), Ploshchad Revolyutsii (2), Kievskaya APL(3), Prospekt Mira KL(1), Komsomol’skaya(11), Kurskaya KL(2), Taganskaya KL(3), Paveletskaya KL(17), Oktyabr’skaya KL(1), Krasnopresnenskaya (4), Novoslobodskaya (1), Botanichesky Sad (4), VDNKH (4), Alekseevskaya (1), Rizhskaya (1), Prospekt Mira KRP(5), Kitay-Gorod (5), Tret’yakovskaya (3), Barrikadnaya (1), Pushkinskaya (5), Taganskaya TKL(2), Aviamotornaya (1), Tsvetnoy Bul’var (2), Chekhovskaya (4), Krest`yanskaya zastava (1). |
| The number of flags at a station is given in brackets |
Technical requirementsNotes:
- All advertisement places go off as a package (a package of advertisement places assumes all equipped advertisement places)
- The cost of an advertising campaign of tobacco, smokables and smoking accessories increases 1.2-fold.
- The cost of an advertising campaign of alcoholic beverages containing less than 15% of ethanol and their makers (with the exception of beer ads) increases 1.3-fold.
- If an advertising campaign period is less than a month, then its cost increases 1.15-fold.
- Calculation of cost of an advertising campaign with a period not multiple of 1 (one) month is done assuming that a month is equal to 30 (thirty) days.
VIDEO POSTERS and VIDEO CLIPS
Learn more...
On wide-screen plasma panels of
emergency call columns DOUBLE FACED
information-and-advertising network (IAN) play-back stations mounted on emergency call columns
| Base cost of organizing an advertising campaign on 2 plasma panels of one IAN playback station digital screen per week, in roubles including VAT (18%) |
Base cost of organizing an advertising campaign on 2 plasma panels of one IAN playback station digital screen per calendar month, in roubles including VAT (18%) |
| 25 000 |
80 000 |
On wide-screen plasma panels ofõ SINGLE FACED
information-and-advertising network (IAN) play-back stations:
Belorusskaya, Bulvar Dmitriya Donskogo, Kievskaya Koltsevaya, Komsomolskaya Koltsevaya, Krasnopresnenskaya, Kurskaya Koltsevaya, Novoslobodskaya, Semenovskaya
| Base cost of organizing an advertising campaign on one IAN playback station plasma panel per week, in roubles including VAT (18%) |
Base cost of organizing an advertising campaign on one IAN playback station plasma panel per calendar month, in roubles including VAT (18%) |
| 12 500 |
40 000 |
Technical requirements
DISCOUNTS SYSTEM
Discounts are established on the base cost depending of the number of plasma panels on which the advertising campaign is held, as well as on the term of the advertising campaign indicated in one Specification (or Agreement in case of direct customers).
Advertising campaign cost for advertisers is decreased in accordance with the discounts table:
| Period of advertising campaign |
Period of advertising campaign |
| 1 week |
2 week |
3 week |
1- 3 month |
3-6 month |
6-9 month |
from 9 month to 1 year |
| less than 10 |
0% |
0% |
1% |
2% |
5% |
7% |
10% |
| from 10 to 50 |
1% |
2% |
5% |
7% |
10% |
12% |
15% |
| from 51 to 100 |
2% |
5% |
7% |
10% |
12% |
15% |
17% |
| from 101 |
5% |
7% |
10% |
12% |
15% |
17% |
20% |
Notes:
- In case the term of an advertising campaign exceeds one year the discount amount is subject to negotiations.
- Discount is given subject to Agreement (Specification) execution during the period between 01.08.2022 and 31.12.2022.
SPECIAL OFFER
valid only for the following advertising types
during the period between 01.08.2022 and 31.12.2022:
- TV programs announcements, TV channels advertising.
- Movie commercials.
- Advertising of theater plays, concerts and other cultural and entertaining events.
- Computer and video games advertising.
| Base cost of organizing an advertising campaign on 2 plasma panels of one IAN playback station digital screen per week, in roubles including VAT (18%) |
Base cost of organizing an advertising campaign on 2 plasma panels of one IAN playback station digital screen per calendar month, in roubles including VAT (18%) |
| 12 500 |
40 000 |
Note:
- In case the term of an advertising campaign exceeds one year the discount amount is subject to negotiations.
- Advertising of tobacco, tobacco products and smoking accessories increases the advertising campaign by a factor of 1.2.
- Advertising of alcohol products containing ethyl alcohol less than 15%, except for beer advertising, increases the cost of advertising campaign by a factor of 1.3.
- Calculation of cost of an advertising campaign, the duration of which is not divisible by 1 (one) month will be carried out on the assumption that a month equals to 30 (thirty) days.
NON-ILLUMINATED BOARDS ON BUS STOP PAVILIONS
of Moscow ground city transport
Learn more...
| Advertising surfaces dimensions (m) |
Cost of one face (side) of a double-faced commercial module at a bus-stop pavilion per calendar month, in roubles including VAT (18%) |
| 1.2õ1.8 / 1.4õ1.6 |
4 500 |
Notes:
- Faces:
À – internal advertising surface of a bus stop pavilion,
 – external advertising surface of a bus stop pavilion..
- Calculation of cost of an advertising campaign, the duration of which is not divisible by 1 (one) month will be carried out on the assumption that a month equals to 30 (thirty) days.
- Ïîä ìåñÿöåì ïîíèìàåòñÿ êàëåíäàðíûé ìåñÿö.
DISCOUNTS SYSTEM
Advertising campaign cost for advertisers is decreased depending on the number of advertising faces (sides) and the campaign term given in Specification, in accordance with the discounts table:
| Number of advertising faces (sides) pcs. |
Discount % |
| 10 - 50 |
3 |
| 51 -100 |
5 |
| 101 - 200 |
7 |
| 201 - 300 |
9 |
| Advertising campaign term (months) |
Discount % |
| 2 |
2 |
| 3 |
3 |
| 6 |
6 |
Notes:
- In case the number of advertising surfaces exceeds 300 the price is subject to negotiations.
- All discounts are summed up when the final advertising campaign price is calculated.
COST OF SERVICES FOR TOTAL REPLACEMENT OF ADVERTISING PRODUCTION AND PART REPLACEMENT OF ADVERTISING IMAGE
| ¹ |
Type of advertising production / services |
Cost of replacement of 1 unit of advertising materials in rubles incl. VAT |
| 1 |
Sticker in metro carriages – size 30x40 cm, 15x40 cm, 20x40 cm, 25x48 cm |
120 |
| 2 |
Sticker in metro carriages – size 48x12 cm, 35x15 cm, 30x20 cm |
60 |
| 3 |
Sticker on entrance hall doors of station – size 57x23 cm |
120 |
| 4 |
Sticker on entrance hall doors of station – size 10x40 cm |
60 |
| 5 |
Sticker on pay-gates – size 48x16 cm, 16x16 cm |
60 |
| 6 |
Sticker on stained – glass window of station entrance door – size 80x30 |
120 |
| 7 |
Poster on escalator boards |
1 800 |
| 8 |
Poster on the front place |
8 400 |
| 9 |
Poster on escalator board, in hall of station, in underground passage |
1 800 |
| 10 |
Posters on line wall |
24 000 |
| 11 |
Flag – size 1.0x1.5 m |
1 200 |
| 12 |
Part replacement of advertising image / no more than 5% of volume / max size of part replacing – 1.4x0.4 m
|
4 800 |
| 13 |
Part replacement of advertising image on map of Moscow metro |
100 |
Note:
- Total replacement means changing of advertising production in period of month advertising campaign. In case of if advertising campaign conclude in more time than one month, total replacement means changing of advertising production more than once per month.
- Cost of part replacement advertising image for all types of advertising materials (except posters on line wall) equal to the value of total replacement.
- Part replacement on flags and boards which placed on frontal place - not made.
* A "month" here presupposes one calendar month.
Note:
Calculation of cost of an advertising campaign with a term aliquant of 1 (one) month is done assuming that a month is equal to 30 (thirty) days.
|
|
|
|
Ðóññêèé
