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TECHNICAL REQUIREMENTS FOR FINISHED ADVERTISEMENT MATERIALS
ADHESIVE APPLICATION WORK IN METRO CARRIAGES
AND THE DOORS IN THE ENTRANCE HALLS OF METRO STATIONS |
Advertisement materials ready for placement in the metro represent
a sticker with an advertisement image applied thereto.
|
Sticker
size
(m) |
Sticker location |
Advertisement image application peculiarities |
Materials used |
| 0,48õ0,12 |
Board and ceiling panels inside the carriage |
Advertisement image is applied to one face and must be resistant to multiple dry and wet wiping. |
Vinyl and polythene film labeled by the manufacturer: ORACAL (series 620 and 1620), AVERY, MACTAC. All films must have an easily removable adhesive basis leaving no traces of glue on the surface after the advertisement material is removed (NON PERMANENT or REMOVABLE labeling). Use of fragile and brittle films is not allowed. The advertisement image base coat (bottom layer) must be solid. |
| 0,30õ0,40 |
0,25õ0,48 |
| 0,30õ0,20 |
| 0,20õ0,40 |
| 0,15õ0,40 |
| 0,35õ0,15 |
Glass of the automatic carriage doors |
Advertisement image is applied on both faces of the sticker so that the unreadable face is not visible against light (not translucent). and At the same time the image applied to the face without the adhesive layer must be resistant to multiple dry and wet wiping. |
| 0,40õ0,10 |
Entrance/
exit doors of the halls |
| 0,57õ0,23 |
| The finished advertisement materials must correspond to the layout original agreed with OOO “Olimp” and delivered in packets (100. 200 pieces) preventing them from mechanical and weather impacts during transportation. |
|
ADHESIVE APPLICATION WORK ON THE PAY-GATES IN THE ENTRANCE HALLS OF METRO STATIONS |
Advertisement materials ready for placement in the metro represent
a sticker with an advertisement image applied thereto.
|
Sticker
size
(m) |
Sticker location |
Advertisement image application peculiarities |
Materials used |
| 0,48õ0,16 |
upper
pay-gate panel |
advertisement image is applied to one face only |
Vinyl and polythene film labeled by the manufacturer and : ORACAL (series 620 and 1620), AVERY, MACTAC. All films must have an easily removable adhesive basis leaving no traces of glue on the surface after the advertisement material is removed (NON PERMANENT or REMOVABLE labeling). Use of fragile and brittle films is not allowed . The advertisement image base coat (bottom layer) must be solid. The finished sticker must be laminated with film at least 30 micron thick (to protect from mechanical damage for the time of advertisement campaign). |
| 0,16õ0,16 |
frontal
pay-gate panel
|
| The finished advertisement materials must correspond to the layout original agreed with OOO “Olimp” and delivered in packets (100. 200 pieces) preventing them from mechanical and weather impacts during transportation. |
|
ADHESIVE APPLICATION WORK ON THE WINDOWS OF THE METRO STATION EXIT DOORS |
Advertisement materials ready for placement in the metro represent a sticker with a single-faced advertisement image applied thereto.
|
| Sticker size (m) |
Material |
| 0,8õ0,3 |
Advertisement image is applied to one face of the sticker performed on the labeled film: INTERCOAT, JAC, OROFOL/ORACAL, AVERY, RAFLATAC, MACTAC, except for those sorts of these films that have fragile (brittle) material . The film must have an easily removable adhesive basis leaving no traces of glue on the surface after the advertisement material is removed (NON PERMANENT or REMOVABLE labeling). |
| The sticker image must be of stable quality (be resistant to multiple dry and wet wiping). Its basis as well as the detachable paper basis (bottom layer) must be solid. |
NOTE:
Taking into the account the advertisement carrier location particularities the Customer is advised to place image advertisement on these stickers that is not overloaded with information, has no address block, does not requires sustained attention, and does not hamper the passengers movement, accordingly.
|
| The finished advertisement materials must correspond to the layout original agreed with OOO “Olimp” and delivered in packets preventing them from mechanical and weather impacts during transportation. |
BOARDS ON THE METRO ESCALATOR VAULTS,
ILLUMINATED AND NON-ILLUMINATED BOARDS IN METRO STATION LOBBIES AND PASSAGES |
Depending on the type of the board structure used advertisement materials ready for placement in the metro represent a Vinyl (paper) poster with an advertisement image applied thereto or a board with a film-type application work. |
Advertisement
carrier type |
Carrier)
size
(m) |
Poster
size
(m) |
Image
size
(m) |
Materials used and advertisement image application peculiarities |
| Illuminated board |
1,2x1,8 |
1,22x1,79 |
1,18x1,75 |
Visible against light (translucent):
- mat surface vinyl film without glue surface;
- mat surface paper with the density of at least 150 grams without glue surface. |
| 1,8x1,2 |
1,79x1,22 |
1,75x1,18 |
| 1,2x1,0 |
1,215x0,915 |
1,200x0,900 |
| 1,0x1,2 |
0,915x1,215 |
0,900x1,200 |
| 1,0x1,0 |
0,915x0,915 |
0,900x0,900 |
| Irregular size |
| Illuminated pointer |
1,2x0,4 |
1,215x0,415 |
1,200x0,400 |
|
| Non-illuminated board |
1,2x1,8 |
1,22x1,79 |
1,18x1,75 |
- Mat surface vinyl film
without glue surface.
- Mat surface paper with the density of at least
150 grams, without glue surface |
| 1,8x1,2 |
1,79x1,22 |
1,75x1,18 |
| 1,2x1,2 |
1,2x1,2 |
1,18x1,18 |
| 3,0x1,2 |
2,98x1,22 |
2,95x1,18 |
| Irregular size |
|
| Pointer |
1,2x0,4 |
The advertisement image must be performed by means of application method of Vinyl film with an easily removable adhesive basis (NON PERMANENT or REMOVABLE labeling) with a compulsory easily readable inscription:
“Advertisement in the metro: 783-94-95”
on “KOMACEL”, “KOMAPOR”, “KOMATEX” plastic produced by KOMMERLING, 4 mm thick. |
| 2,4x0,4 |
| Non-illuminated board |
Irregular size |
|
| Boards on escalator descents |
1,8x1,2 |
- Mat surface vinyl film without laminate having an easily removable adhesive basis (NON PERMANENT or REMOVABLE labeling) leaving no traces of glue on the surface after the advertisement material is removed. The provided material must be cut into separate posters. |
| Boards on vaults (escalator type) |
3,0x1,0 |
| 1,8x1,2 |
| 1,2x1,2 |
|
For all advertisement boards
Vinyl and polythene film labeled by the manufacturer and : ORACAL (series 620 and 1620), AVERY, MACTAC.
Use of fragile and brittle films or moisture-retentive paper is not allowed.
Advertisement image must be resistant to multiple wet and dry wiping. The advertisement image base coat (bottom layer) must be solid.
|
| The finished advertisement materials must correspond to the layout original agreed with OOO “Olimp” and delivered in packets preventing them from mechanical and temperature impacts during transportation. |
|
LIGHT ROLLERS AT STATION HALLS AND METRO PASSAGES |
Ready for placement advertising production represents itself a poster with an advertising painting.
|
| Type of advertising medium |
Poster size (ì) |
Visual painting size (ì) |
Used materials |
| light |
1,2 x 1,82 |
1,159 x 1,788 |
paper for scrollers Polyman
(wight mat paper strengthened by polyether film for printing on solvent printers), weight – 167 g/m2, produced by “Publiman” |
| All posters should be equipped with ZIP-LOCK “Multifoil” seal, Netherlands. In the upper side of the poster the seal should be oriented backwards, at the bottom – forwards. The seals are stuck down strictly following the charts on pic.1 and pic.2.. In the central part of the poster painting on the upper side along the right edge there should be put down a positioning guide-mark (cross 0.5 x 0.5 cm) with 1 cm indent from the right edge. |
| Ready advertising production should correspond to the make-up page approved by “Olimp” and it should be presented in the packing protecting the poster from mechanical and atmospheric action during its transportation. |
NB: As far as the poster undergoes constant mechanical action, its service life is not more than 2 months. |
 |
ILLUMINATED BOARDS INSIDE STATION LOBBIES AND METRO PASSAGES (light boxes)
UNIVERSAL/KROUG light boxes with a system of pocket tension, placed on light boxes |
Advertisement materials ready for placement in the metro represent a solid banner canvass with edges made in the form of special tension pockets.
|
| Box size |
Canvass size* |
Advertisement field |
Image |
Material |
| 2500õ1000 |
2645õ1145 |
2500õ1000 |
Advertisement image applied to the canvass must be resistant to multiple wet and dry wiping. Image application by means of the adhesive application method is not allowed. |
Banner canvass with considerable light transmission capacity (starting from 25%), labeled by the manufacturer (SIOEN PVC Backlit - P7319 type). |
| 3000õ1500 |
3145õ1645 |
3000õ1500 |
| 5000õ1600 |
5145õ1745 |
5000õ1600 |
| 3000õ1000 |
3145õ1145 |
3000õ1000 |
| *This size may be 5 mm greater or less of the ones specified. |
| The finished advertisement materials must correspond to the layout original agreed with OOO “Olimp” and delivered in packets preventing them from mechanical and weather impacts during transportation. |
 |
VIDEO POSTERS and VIDEO CLIPS
on IAN wide-screen plasma panels |
1. Video poster.
Static advertising image. Recommended demonstration time is from 15 to 30 seconds.
Resolution: 1280 Õ 768. jpg*
Carrier: CD±R,RW, DVD±R,RW (in PC format).
Formats: All popular graphics formats (BMP, TIFF, PSD, TGA, JPG, AI, EPS).
*Note:
If a file is provided in another format the final image will be demonstrated with a modified aspect ratio.
2. Video poster with animation elements.
Flash banner. Recommended demonstration time from 15 sec to 30 sec
Resolution:*
- For the source image taken or prepared with 4:3 aspect ratio - the size must be 1024 X 768 (for optimal quality), square pixel, 25 frames per sec, stream up to 8Mbs.
- For the source image taken or prepared with 16:9 aspect ratio (or alike) – the size must be 1280 Õ 768
Format: .VMW (PAL)
Carrier: CD±R,RW, DVD±R,RW (in PC format).
*Note:
To convert formats you may use Tmpg enc XPRESS 4.0 or a Windows Movie Maker default decoder. Adobe Premier can also be used.
3. Video clip.
Animated image of any duration.
Resolution:
- For the source image taken or prepared with 4:3 aspect ratio - the size must be 1280 Õ 768 (for optimal quality), square pixel, 25 frames per sec, stream up to 8Mbs.
- For the source image taken or prepared with 16:9 aspect ratio (or alike) – the size must be 1280 Õ 768
Format: .VMW (PAL)
Carrier: CD±R,RW, DVD±R,RW (in PC format).
4. Text message.
Static or dynamic. Provided as text in Word format.
The text message is provided as finished text in Word format. It can be sent to us by email or delivered on an electronic carrier:
- Flash card, CD±R,RW, DVD±R,RW.
NOTES:
- Visual information is displayed in full screen mode.
- A 50-inch diagonal wide-screen plasma panel with 16:9 aspect ratio is the main screen for the display of all visual information types.
|
|
F L A G S |
Advertisement materials ready for placement in the metro represents a solid banner canvass folded in half and sealed (glued) along the perimeter so that the upper and the lower edges of the advertisement carrier turn into special erection pockets. In this regard the lower edge is used as a weighting stiffening bar and constitutes a pocket sealed (glued) from all sides with an up to 500 grams plastic tube inserted in that pocket, the tube length and diameter correspond to the pocket size. A plastic tube with the internal diameter of at least 16 mm and not more than 18 mm (the wall is at least 3 mm thick) is also tightly inserted into the upper erection pocket so that it is impossible to move (twist) it with regard to the pocket during operation. Sealed (glued) seams must be at least 2 cm thick. |
| Flag size (m) |
Image |
Material |
| 1,0x1,5 |
The image is applied to both faces of the Flag and must be resistant to multiple wet wiping.
Image application by means of the adhesive application method is not allowed. |
Mat surface banner canvass with small light transmission capacity, with a density of at least 500 g/m2 and knitting density of at least 1000 õ 1000 Den. |
Advertisement materials must be fit for use in the conditions of environmental temperature fluctuations from 0 Ñ to +40 Ñ and withstand wind velocity of up to 35 m/sec.
Each lot of advertisement materials must be provided with a warranty of the manufacturing company against the following: unsealing of erection pockets, displacement of technological pipes and their falling out of the advertisement carrier during operation. The warranty must apply over the whole period while the advertisement materials on advertisement spaces. |
| The finished advertisement materials must correspond to the layout original agreed with OOO “Olimp” and delivered in packages preventing them from mechanical and weather impacts during transportation. |
 |
|
POSTERS PLACED ON METRO STATIONS LINE WALLS |
Advertisement materials ready for placement in the metro represent a composite poster consisting of several separate overlapped posters – – from right to left (as the metro train travels). |
| Composite poster size (m) |
Poster components sizes (m) |
Advertisement image application peculiarities |
Materials used |
| 4,0 õ 2,0 |
WIDTH
not more than 1,2
HEIGHT
2,0 |
Advertisement image is applied using the Scotchprint electrostatic printing technique or the silk-screen printing method subject to the character of the poster components arrangement (overlapped). Overlapping width may be from 8 to 20 mm. Both overlapping strips must have an image in order to avoid a visible white edge. |
3Ì film labeled by the manufacturer for floor graphics CONTROLTAC with an adhesive layer, covered with a transparent mat antiglare SCOTCHCAL laminate. Use of fragile and brittle films is not allowed. The composite poster parts and their detachable bases (bottom layers) must be solid. |
NOTE :
- Composite posters for the positioning on the “Kitay-Gorod” metro station line wall in the direction of the “Tret’yakovskaya” station and at the “Kashirskaya” stationin the direction of "Kantemirovskaya" and “Kolomenskaya” station, must be made for overlapped placement - left to right (as the metro train travels).
- Composite posters for the positioning on the “Kitay-Gorod” metro station line wall must have the following dimensions: 4,0 õ 1,7 m.
|
| The finished advertisement materials must correspond to the layout original agreed with OOO “Olimp”. Each poster must be delivered in a separate package, cut into components and have a label with the placement station and a short identification of the layout original. The package must prevent the poster from mechanical and temperature impacts during transportation. A letter from the manufacturing company with a warranty of the poster quality for the whole period of the advertisement campaign must be provided together with the finished advertisement materials. |
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