Among the advantages of metro advertisement one may single out the availability of exact statistics of its potential audience. Daily passenger flows have been calculated for each line and each station of the Moscow underground. The availability of these data permits advertisers to calculate the efficiency of their communications campaigns.
Statistical examination of multi-million passenger flows in the Moscow metro was performed by employees of the Moscow Metro State Unitary Enterprise in 1999 and 2002. A specific original calculation method was developed for every project that reflected on examination results. Nowadays the Moscow Metro performs daily accounting of the number of passengers that use the underground transport. Please, visit the Passenger Flows 2008 section to see the latest statistical data concerning the amount of passenger carried by the Moscow metro in 2008.
The table below contains reference information organized by Moscow metro lines.
Note: data on the Kakhovskaya line are united with information on the Zamoskvoretskaya line.
Data source www.metro.ru