Stickers on entrance hall doors

Every day every passenger of the Moscow metro in a literal sense comes into contact with the advertisement on the doors of the station entrance halls. Like advertiser’s business cards stickers placed on every door of the Moscow metro stations laconically and clearly tell about the proposed products and services.

10x40 cm double sided stickers situated in the upper part of the entrance and exit doors are suitable for image advertisement. Another variant of using advertisement spaces on the doors are stickers pasted in their middle part. In this case the advertisement field size is 23x57 cm and allows to place a considerable amount of text and graphic information. The psychological impact of this communication type is increased by a high repeatability of the advertisement message.

Advertisement spaces on the hall doors are sold in packages that are formed on the basis of the overall number of doors at the station. There are seasonal changes in the amount of advertisement spaces however since in the summer period half of the portal doors is taken off. This fact should be accounted for when planning advertisement campaigns that require a stock of stickers for maintenance purposes three times exceeding the total amount of rented advertisement spaces when placement for a period of three months.
Technical requirements to the finished advertisement materials.
Price List

Stickers on stained-glass windows

Stickers pasted on the stained-glass windows provide a perfect view of advertisement information even during the rush hours. Solid glass-and-metal insertions that close the upper part of the doorways at station entrances and exits are ideal for placement stickers with 80x30 cm advertisement field size.

Advertisement on stained-glass windows is noticeable from a long distance. However it is not advisable to overload posters with extra image details: the information must clear and laconic. Stickers on stained-glass windows is usually used for image advertisement.

This type of metro advertisement is sold in packages.
Technical requirements to the finished advertisement materials.
Price List

Stickers on pay-gates

Stickers on pay-gates provide for an inevitable contact with the placed advertisement. Stickers situated on the gates in the metro halls are perceived by the passengers on the subconscious level. No one can pass such gate without taking notice of the advertisement pasted to it.

Advertisement spaces are sold in packages that are formed subject to the overall amount of entrance and exit pay-gates installed at all stations. This provides for a high repeatability of an advertisement message and a 100% passenger coverage. Stickers on the pay-gates are usually used for image advertisement. In combination with other types of metro advertisement pay-gate stickers can considerably increase the efficiency of integrated communication projects.

46x16 cm stickers are pasted to all pay-gates in the station halls. Stickers of the 16x16 cm format are pasted to exit gates only.

The attractive cost of sticker advertisement on the pay-gates leads to a great demand among advertisers. This advertisement type is especially popular among small and medium businesses.
Technical requirements to the finished advertisement materials.
Price List

Illuminated boards

Illuminated boards (light boxes) are installed in the most lively spots of station halls. This type of metro advertisement combines up-to-date techniques and a possibility to choose an optimal placement spot. With these advertisement media small business representatives can organize an efficient advertisement campaign in the metro.

Light boxes are of the following sizes: 1x1 meters; 1.2x1 meters; 1.8x1.2 meters; 1.2x1.8 meters.

Station halls ends are equipped with «frontals» – light-boxes with greater dimensions that can always be easily seen. The advertisement field of the «frontals» is of the following sizes: 2.5x1 meters; 3x1 meters; 3x1.5 meters and 5x1.6 meters. Advertisement placed on the «frontals» is considered to be the most exclusive and efficient way of placement in the metro. It is recommended for image advertisement campaigns.

The rent price for these advertisement structures depends on light box dimensions as well as on the price group of the station where the light box is situated.
Technical requirements to the finished advertisement materials.
Price List

Non-illuminated boards

Non-illuminated boards seamlessly added to the interior of station halls permit to organize a highly-profitable advertisement campaign of any scale and difficulty in the Moscow metro.

This placement type costs less than light boxes rent. This makes non-illuminated boards especially attractive for small and medium businesses. At the same time high printing quality and good location of advertisement media relative to the passenger flow guarantees high efficiency of this metro advertisement type.

The advertiser may choose non-illuminated boards of necessary sizes depending on the tasks and objectives of an advertisement campaign. Walls and vaults of station halls are decorated with non-illuminated boards of the following sizes: 1x1 meters; 1.4x1 meters; 1.2x1.2 meters; 1.2x1.8 meters; 1.8x1.2 meters; 3x1 meters и 3x1.2 meters.

The cost of this metro advertisement type depends on advertisement media dimensions and on the price category of the station where they are installed.
Technical requirements to the finished advertisement materials.
Price List

Flags in halls

Flags on the station hall vaults are also a very popular type of image advertisement.

These structures are in fact one-piece canvass banner for placement 1x1.5 meter double-sided posters. Flags are fastened to the ceiling of passage ways leading to the escalators.

Perfect visibility of flags and a thorough selection of stations subject to considerable passenger flows make this type of metro advertisement an efficient means for promoting medium and large businesses.
This type of advertisement sailing like full package product.
Technical requirements to the finished advertisement materials.
Price List

Informative pointers

Advertisement pointers situated in station halls and adjacent underground tunnels make it possible for small and medium businesses to have a permanent advertisement point in the Moscow metro. The affordable advertisement space rent price and high concentration of passenger flows make this type of metro advertisement especially attractive for businesses and companies situated in close proximity from Moscow metro stations.

A 1.2x0.4 meter advertisement field may contain a short description of proposed products and services, company address as well as a symbol of travel direction or a scheme of access to the office or trade outlet.
Technical requirements to the finished advertisement materials.
Price List